Which is better: the dedicated home theater, or the multi-purpose media room? It’s not an easy question to answer, and often boils down to issues of space, budget, and family lifestyle, but there is one aspect in which dedicated theaters have a definite edge: the video experience.

Media rooms—with their open design, and usually at least a window or two—aren’t really conducive to front projection. Which is why most media rooms feature a decently sized TV at best, while the truly cinematically immersive experience of a projection screen is reserved for the few, the proud, the cinephiles dedicated enough to build a cave in the middle of their homes.

Runco’s new Projector was engineered to address exactly that.  Designed for what Runco calls “Flex Theaters—high quality entertainment spaces that can be used for family purposes other than movie watching—it boasts an impressive 3,780 lumens of light output before calibration, along with ISF Day and Night modes to adjust for the changing light conditions of a more open living space.

The LS-10HBd isn’t just a one-trick pony, though; like all Runco LightStyle projectors, it can be customized with Runco’s FinishPalette design options, which range from matte white for the utmost in ceiling stealth, to full-color artistic designs, and even custom designs if the client has a favorite piece of artwork or logo they want to wrap around its sleek chassis.

In addition to its stunning brightness, the LS-10HBd also ships with Runco’s external Digital High-Definition 4 (DHD 4) video processor, ensuring flawless 1080p performance from its three-chip SuperOnyx DLP light engine. And as with the rest of Runco’s LightStyle lineup, the LS-10HBd can be equipped with a CineGlide lens solution, which enables viewers to switch between 16:9 content and ultra-widescreen 2.4:1films without sacrificing large swaths of screen real estate to those pesky black bars, resulting in the ultimate big screen theater experience in virtually any room of the house—dedicated or not.